https://www.manny-moreno.com/content daily 0.75 2020-06-05 https://www.manny-moreno.com/content/1fz3muwxwwpz0h4mjykql2das8lqo1 monthly 0.5 2020-05-26 https://static1.squarespace.com/static/5ec62fa1ff249f59f629e72b/t/5ec646d772f7044bf860413a/1590224992240/Marketing+Earns+Business.jpeg Content | Manny Moreno | Modern Marketer | London UK - Marketing delivers GROWTH by EARNING business This week, as some governments have announced that they’re starting to prepare for a potential lockdown scale back, I’ve been having conversations with our clients around what their marketing approach could be over the next three months. And to be honest, it’s an an impossible question to answer because no one nows what the new reality is going to look like. But I’ve been doing what I always do when I’m stuck: going back to basics, going back to the drawing board. I believe that the fundamental role of marketing is to earn business from consumers. That is, to grow business by meeting consumer needs & wants. By delighting. So my answer has been to keep it simple: stay close to your customers, stay close to your purpose, and find ways to delight where the two intersect. https://www.manny-moreno.com/content/the-5-types-of-marketing-value monthly 0.5 2020-05-27 https://static1.squarespace.com/static/5ec62fa1ff249f59f629e72b/t/5ec906a502f4af1d18459a78/1590232769953/Types-Of-Marketing-Value.jpeg Content | Manny Moreno | Modern Marketer | London UK - The 5 TYPES OF VALUE that marketing delivers https://www.manny-moreno.com/content/brand-sum-of-experiences monthly 0.5 2020-05-23 https://static1.squarespace.com/static/5ec62fa1ff249f59f629e72b/5ec90cd9d02304239e8a5eeb/5ec90cd95060ad27eed11785/1590234332166/Brand+is+the+Sum+of+Experiences.jpeg Content | Manny Moreno | Modern Marketer | London UK - BRAND = SUM of EXPERIENCES https://www.manny-moreno.com/content/is-the-juice-worth-the-squeeze monthly 0.5 2020-06-05 https://static1.squarespace.com/static/5ec62fa1ff249f59f629e72b/t/5ed29ef8bca31d52af0ce5fe/1590861688911/Is+The+Juice+Worth+The+Squeeze.PNG Content | Manny Moreno | Modern Marketer | London UK - Is The Juice Worth The Squeeze? It's funny that, of all things, this phrase has become my catchphrase in the UK... So much that my clients say it back to me, my team challenges me with it, my boss makes fun of me with it But it teaches a really good lesson: Just 'cause we COULD do some clever marketing doesn't mean that we SHOULD. It's only worth the effort if it drives value for the consumer and the brand. So before we answer any brief around creative personalisation, cross-channel orchestration, or anything that requires us to build new capabilities, we always challenge ourselves & ask ourselves if it’s worth it. Thanks to my mentor Eddie for teaching me the smart / ridiculous phrase, I’m happy to bring it everywhere I go now. https://www.manny-moreno.com/content/3-types-of-pain-points-that-your-marketing-needs-to-manage monthly 0.5 2020-06-05 https://static1.squarespace.com/static/5ec62fa1ff249f59f629e72b/t/5ece143908454b51fccd2827/1590563974841/Consumer+Costs+Marketing+Can+Reduce Content | Manny Moreno | Modern Marketer | London UK - 3 Types of Consumer Pain Points Creating Friction https://www.manny-moreno.com/content/category/Travel monthly 0.5 https://www.manny-moreno.com/content/category/Relationships monthly 0.5 https://www.manny-moreno.com/content/category/Health monthly 0.5 https://www.manny-moreno.com/content/category/Culture monthly 0.5 https://www.manny-moreno.com/content/category/Sports monthly 0.5 https://www.manny-moreno.com/donate daily 0.75 2020-05-21 https://www.manny-moreno.com/connect daily 0.75 2020-05-30 https://www.manny-moreno.com/home daily 1.0 2020-05-28 https://static1.squarespace.com/static/5ec62fa1ff249f59f629e72b/t/5ec640d40c8698533351d4e5/1590685354296/Manny-Moreno-Manuel.jpg Manny Moreno | Modern Marketer | London E2 - Manny Moreno, a modern marketer… who believes that the role of marketing is to deliver growth by earning business from consumers. He has over ten years of experience improving brands' use of data to derive insights, break down organizational silos, & create marketing programs that deliver customer value across channels. Based in London, he currently leads Martech & Audience Strategy at Digitas. This is a team of unicorns that leads brands in using data to create audience-based strategies today, while designing & building their future marketing programmes.